Patrick Kuhl

Senior Product Designer
B2B SaaS | End-to-End Product Design

Bridging Design & Engineering

Oshkosh, WI · Remote Native
Patrick Kuhl
  • 15+ years designing end-to-end enterprise B2B SaaS experiences for complex, regulated, workflow-heavy environments, translating ambiguous requirements into intuitive product experiences from discovery through implementation.
  • Apply systems thinking to simplify complexity, creating reusable components, platform patterns, and design frameworks that scale across products, workflows, and personas.
  • Partner deeply with Product and Engineering, combining customer insights, accessibility, design validation, and technical fluency to balance user needs, business goals, and implementation realities.
  • Bridge design and development through AI-assisted product delivery, reducing UI defects in AI-generated implementation code from ~8 per story to just over 1 by grounding development in established design-system components and patterns.
  • Deliver measurable product outcomes, including 4x growth in monthly mobile applications, 23% faster task completion, and 31% higher customer satisfaction.
15+

Years designing enterprise B2B SaaS

4x

Growth in monthly mobile applications

23%

Faster task completion

31%

Higher customer satisfaction

0 → 1

Product design for an enterprise platform

Senior UX / UI Designer

New World Application Design & Development
10/2021 – Present

B2G GovTech/EdTech software company building enterprise web platforms for early childhood agencies. Platforms serve 500K+ users across 12 U.S. states, supporting $200M+ in grants and subsidies.

  • Led 0-to-1 product design for an enterprise childcare licensing platform, translating ambiguous, regulated, and operationally complex requirements into intuitive, scalable workflows from discovery through implementation.
  • Partnered directly with customers across five states to understand complex workflows, uncover pain points, define data structures, and use customer insights to influence product direction.
  • Designed end-to-end, role-based experiences across dashboards, correction orders, licensing workflows, and other multi-step processes supporting multiple personas and real-world operational needs.
  • Built and evolved a scalable design system spanning reusable components, design tokens, semantic conventions, accessibility standards, and shared interaction patterns in close partnership with Engineering.
  • Reduced UI defects in AI-generated implementation code from ~8 per story to just over 1 by grounding development in established design-system components, patterns, and standards.
  • Increased monthly mobile membership applications 4x through a responsive redesign of a statewide Registry/PWA, simplifying a complex application workflow and removing barriers for mobile customers.
  • Mentored two designers in systems thinking, component architecture, design-system structure, tokenization, semantic conventions, and scalable UX practices.

UX / UI Designer

J. J. Keller & Associates
9/2010 – 5/2020

Leading B2B safety and compliance company serving 500K+ organizations, including 90% of the Fortune 1000.

  • Modernized a 15-year-old platform serving 20,000+ subscribers, reducing task completion time by 23% and increasing customer satisfaction by 31%.
  • Led UX and product design initiatives across multiple enterprise SaaS products, simplifying complex operational and compliance workflows for business users.
  • Conducted user research, usability testing, and workflow analysis to uncover customer pain points and inform product decisions.
  • Designed end-to-end workflows, information architecture, interaction models, prototypes, and production-ready interfaces in partnership with Product and Engineering.
  • Contributed to shared design systems and reusable interaction patterns, improving consistency and scalability across multiple products and teams.

Web Developer / SEO Specialist

Thill Logistics
11/2009 – 9/2010

3PL and eCommerce fulfillment company providing tech-enabled logistics solutions for consumer brands and online retailers.

  • Optimized customer-facing digital experiences through A/B testing, analytics, and landing-page experimentation, using behavioral data to improve engagement and conversion.

PHP Web Developer

eBizResults
10/2005 – 11/2009

Digital agency specializing in custom web development, eCommerce, SEO, and web application programming for business and agency clients.

  • Designed and developed custom web and eCommerce experiences using PHP, MySQL, HTML, CSS, and JavaScript, spanning frontend and backend implementation.
  • Worked directly with clients to translate business needs into usable digital solutions, delivering custom interfaces, functionality, and CMS implementations.

Product Design & Strategy

Enterprise B2B SaaS, End-to-End Product Design, Complex Workflow Design, Systems Thinking, Platform Experiences, Interaction Design, Product Strategy, Information Architecture

Customer Research & Validation

Customer Discovery, User Research, Usability Testing, Design Validation, Stakeholder Interviews, Workshop Facilitation, Iterative Design

Design Systems & Craft

Design System Architecture & Governance, Component Libraries, Design Tokens, Semantic Design, Responsive Web & Mobile Design, Accessibility / WCAG AA

Product & Engineering Partnership

Cross-Functional Collaboration, Technical Feasibility, Design-to-Development Collaboration, Stakeholder Communication, Design Leadership, Mentorship

AI & Technical Fluency

AI-Assisted Product Development, Figma, Interactive Prototyping, HTML, CSS, JavaScript, React, Angular

Bachelor of Science, User Experience Design

Western Governors University

Associate of Applied Science, Web Design and Multimedia

ITT Technical Institute

Google UX Design Professional Certificate

Coursera