Patrick Kuhl

Lead the user experience and design strategy for Insight-branded software products. Own medium to large-scale projects from concept to completion, collaborating closely with product owners, developers, and clients. Responsibilities include facilitating workshops, sketching and prototyping solutions, designing user flows, and managing the UI library to ensure visual consistency across platforms. Translate user and business requirements into intuitive, accessible interfaces aligned with WCAG standards. Apply Lean UX principles and responsive design best practices to deliver high-quality, user-centric software in an agile environment.

• Spearheaded the transformation of a 15-year-old legacy software into a mobile-first, user-centric design and progressive web app development.
• Architected Angular scaffolding and a comprehensive UI Pattern Library, streamlining rapid prototyping and ensuring development uniformity.
• Orchestrated the Accessibility Compliance Development Project, attaining a WCAG AA rating.
• Acknowledged by superiors for fostering team cohesion and excellence.

Led key design initiatives for major SaaS products including Safety Management Suite, KellerOnline, Fleet Mentor, and Training on Demand. Guided the redesign of Safety Management Suite, delivering a fully responsive and mobile-friendly user experience. Created user personas, journey maps, and usability testing strategies to drive data-informed design decisions. Collaborated cross-functionally with developers and stakeholders to align UX strategy with business goals. Recognized with the J. J. Keller Extreme Excellence award for exceptional contributions to product quality and user satisfaction.

• Led the modernization of legacy Silverlight applications by converting them into responsive, HTML5-based mobile web experiences, significantly improving cross-device usability.
• Championed the adoption of Sketch as a primary design tool, streamlining prototyping workflows and improving collaboration across design and development teams.
• Translated complex legacy UI components into intuitive, mobile-friendly designs while maintaining functionality and aligning with updated UX standards.

Designed, implemented, and optimized targeted PPC campaigns to increase site traffic and improve conversion rates, ensuring alignment between ad copy, landing page experience, and user intent. Integrated and maintained affiliate tracking systems using web development best practices to accurately capture performance data and refine referral strategies across digital channels.