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UX Case Study J. J. Keller & Associates

Modernizing a 20-year-old workplace safety platform used by 20,000+ subscribers

A multi-year modernization initiative focused on reducing legacy UX complexity, improving navigation and key workflows, and creating a more efficient, responsive experience for workplace safety professionals.

My Role

UX/UI Designer
Design Lead

Timeline

3 years
Multi-year project

Users

Safety managers, compliance professionals, HR teams

Platform

Responsive web application

My Contributions
  • UX strategy & IA
  • Navigation redesign
  • Wireframing & prototyping
  • User testing
Product tour

The Challenge

Years of feature additions left users with a fragmented, inefficient experience.

  • Inconsistent and complex navigation
  • Too many clicks to complete tasks
  • Outdated UI not optimized for mobile
  • Users unsure of where they were within the platform
Before
Screenshot of the old Safety Management Suite dashboard showing a cluttered layout and complex navigation
  • Cluttered layout
  • Inconsistent navigation
  • Dense information hierarchy
  • Desktop-only experience
After
Screenshot of the redesigned Safety Management Suite dashboard showing a clean layout with a new sidebar navigation and modernized UI
  • Simplified, predictable navigation
  • Clear information hierarchy
  • Modern, mobile-responsive design
  • Faster access to critical tools

The Approach

01

Discover

Stakeholder interviews, analytics review, and user feedback revealed key pain points.

02

Explore

Multiple navigation structures and IA models were sketched and evaluated.

03

Validate

User testing helped refine the static sidebar and breadcrumb approach.

04

Design

Responsive layouts, modernized data displays, and prototypes were created.

05

Deliver

Collaborated with development teams and iterated based on launch feedback.

The Results

Efficiency
23%faster

Users spent around 23% less time completing tasks related to incident tracking and chemical management.

Customer Satisfaction
31%up

Quarterly satisfaction reports showed a 31% increase compared to the previous design.

Renewals
12%increase

A user base that typically renewed increased by 12%.

Research & Development
3years

A multi-year effort from research and design to successful delivery.

Client Testimonial

“The layout is user friendly and easy to navigate. It's a one-stop-shop for injury reporting, Form 300, and SDS management!”
AK
Audra Kimbel
Human Resource Manager, Poly Flex Products, Inc.
Key Takeaway
Simpler navigation, validated at every step.

By simplifying navigation, modernizing data-heavy tools, and validating decisions with users at every step, we delivered a platform that is easier to use, more efficient, and built for the future.